Brightwend isn't open yet. We open to families in NC, SC, GA and FL this season. Join the waitlist →

Brightwend

Coming soon

For older adults · in NC, SC, GA & FL

One good thing to do today. Somewhere near you.

Every morning, Brightwend suggests one small, real-world thing to do. It's picked for how you get around and what you love, and a person reads every one before it reaches you. Do it, skip it, or keep it for later. Nothing keeps score.

We're not open yet. Join the waitlist and we'll email you once, the day Brightwend opens near you.

TodayFor Margaret

Find something in the thirty-three gardens you'd steal a cutting from.

Why this one: Gardening · paved or compact gravel · Wilmington · morning

New Hanover County Arboretum 6206 Oleander Dr, Wilmington, NC 28403 The county describes paths as paved or compact gravel, with benches throughout.
What the place says about itself. Please call ahead if it matters.
I'll do itNot today
wend verb, Old English

To go on your way, unhurried. Wend your way to the rose garden. Brightwend is that, once a day: a reason to get up, go somewhere, and come home glad you did.

How it works

Five minutes to set up. Then one thing a day.

  1. Tell us a little

    Where you'd like to get out to, what you enjoy, and how you like to get around. We never ask for your home address.

  2. Get one thing each day

    One message, at the time you pick. It comes with the place, the full address, a map link, and a line on why we chose it for you.

  3. Do it, skip it, keep it

    Add a photo or a voice note if you like. It goes into your scrapbook, and your family can see it if you choose to share.

What we promise

Built to be gentle, and to be trusted.

A person reads every task

AI helps us write ideas. A human reviews each one before it can reach anyone.

Places are real

We never let AI make up a place. Every place comes from our list, with details the venue itself publishes.

One message a day

That's all we'll send. No nagging, no "you're falling behind."

Skip a day and nothing breaks

Some days are different. "Not today" is always an answer, and there's always a stay-at-home option.

Easy to read, easy to hear

Three text sizes, big buttons, and a hearing mode that puts everything spoken into writing.

We never track where you are

No live location, ever. We don't sell your information, and we never will.

What you won't find here: points, badges, streaks, leaderboards, ads dressed up as tasks.

For the holidays

Give a year of good days.

Hard to shop for? Most parents are. Give them one good thing to look forward to every day of the year. Wrap it on the 25th, then set it up together before you head home.

Holiday price through December 31. A full year of Brightwend Family that doesn't renew on its own, so there's no surprise charge next December.

Sound off by default. Tap for sound.

For families

You set it up. They get out the door. You both hear about it.

Most people find Brightwend for someone they love. Their plan is free. The Family plan, paid by you, brings the whole circle in.

For your parent

Brightwend

Free

  • One task a day, picked for them
  • Places near them with the full address and a map link
  • Their scrapbook of notes and photos
  • One family member in their circle
  • Text size and hearing mode

You can cheer them on, but you can't watch over them. Family can see what's shared and send encouragement. Family can't change their settings, see their location or read anything they kept private. That's what keeps it theirs.

Where we are

Built for your city, starting with four states.

North Carolina NC

  • Raleigh, Durham & Cary
  • Greensboro & Winston-Salem
  • Wilmington
  • Asheville
  • Fayetteville

South Carolina SC

  • Charleston
  • Columbia
  • Greenville & Spartanburg
  • Myrtle Beach
  • New this season. Places are being added now.

Georgia GA

  • Atlanta
  • Savannah

Florida FL

  • Sarasota & Bradenton
  • Tampa & St. Petersburg
  • Orlando
  • Jacksonville
  • Miami & Fort Lauderdale

Somewhere else in these states? You'll still get a task every day. Most of them can be done from home or close to it, and we add places as we go.

Tomorrow morning, there'll be one good thing waiting.

Open the web app

Brightwend / Waitlist

Coming soon

Good days are on their way.

We're putting the finishing touches on Brightwend: reading every task, checking every place card, and getting the first cities ready. Leave your email and we'll tell you the day it opens near you.

  1. One email when we openAnd a note or two before then, at most. No newsletters. Ask us to take you off the list any time.
  2. Word in time for the holiday priceBrightwend Family and gifts are $99 for the first year through December 31 (then $139). We'll make sure you hear about it in time.
  3. First in line in your stateWe're opening in North Carolina, South Carolina, Georgia and Florida first.

Join the waitlist

It takes 20 seconds. We never ask for a home address.

Who is it for?

We'll only use your email to tell you about Brightwend. See our privacy policy.

Brightwend / Safety

Safety

Last updated September 22, 2026

In short

  • We never share anyone's live location. Not with family, other users or anybody else.
  • Meeting other people is off unless you turn it on, and only you can turn it on.
  • Brightwend will never ask you for money, gift cards or bank details.

A word about scams. Nobody from Brightwend will ever ask you for money, gift cards, bank or card details, your Social Security number, or the code we text you. If anyone does, even someone claiming to be us, stop and email [email protected].

Location

  • We don't collect your live location, and the app never asks for it.
  • We never ask for your home address. We only ask which areas you'd like to get out to.
  • Nothing in the app shows where you are right now, or where you tend to be on a certain day.

Meeting other people

Brightwend can let you know when others have enjoyed the same place. For example, "11 other people did this today." That never shows who they were.

If you'd like to go further and connect with people who've been to the same places, there's a setting for it. It is off to start with. When it's on:

  • Nothing is shown in real time. Connections are after the fact and delayed.
  • Both people have to say yes. Nobody can search for or browse other members.
  • There are no private messages at first, only comments on a shared task. Messaging opens up only after you both add each other.
  • Members are verified, or vouched for by a family member in their circle.
  • You can report or block anyone, any time, from their name.

Your family can't change this setting for you. We think that decision belongs to you.

Family circles

Family members can see only what you choose to share, and they can send encouragement. They can't change your settings, see your location, or read notes you kept to yourself.

People who read the app's content

Every task is read by a person before it's published. People on our team also review reports. We keep that work going as the app grows, because keeping people safe is a lasting part of running Brightwend.

Report something

Use "Report" on any comment or person in the app, or email [email protected]. If someone is in danger, call 911 first. If you're worried an older adult is being mistreated or exploited, you can call Adult Protective Services in your county.

Brightwend / Privacy

Privacy policy

Last updated September 22, 2026 · Brightwend is operated by Agori Labs Inc.

In short

  • We collect only what's needed to pick a good task for you each day.
  • We never collect your home address or live location, and we don't ask your gender.
  • We don't sell your information or use it for advertising.
  • You can see, change or delete your information whenever you like.

This policy covers the Brightwend website, web app and mobile apps (together, "Brightwend"). "We," "us" and "our" mean Agori Labs Inc.

What we collect

InformationWhy we need it
Your email address and first name, if you join the waitlistOnly to tell you when Brightwend opens and to send a note or two before then. Unsubscribe any time, or email [email protected] to be removed.
Your first nameSo we can greet you, and so your family circle knows it's you.
Mobile number, or your Google account emailTo sign you in, and to send your daily message if you choose text or WhatsApp.
The areas you'd like to get out toTo suggest places at a sensible distance. We don't ask where you live.
How you like to get around, and how you travelSo we never suggest something that doesn't suit you.
Your interests, a good time of day, and how long a task should takeTo make the task feel like yours and arrive when you want it.
The years you were born between (optional)Only so our references land. You can skip this question.
What you do with each task: done, skipped, and the reason you pickTo get better at choosing for you.
Notes, photos and voice notes you choose to saveTo build your scrapbook, and to share with your circle if you ask us to.
Family circle names and mobile numbersTo invite them and let them see what you share.
Billing details, for the Family planPayments are handled by our payment provider. We never see or store the full card number.
Basic technical information (device type, app version, crash reports)To keep the app working.

What we don't collect

  • Your home address.
  • Your live or background location.
  • Your gender.
  • Contacts from your phone's address book, unless you pick someone to invite yourself.

Who we share it with

  • Your family circle: only what you choose to share.
  • Service providers who help run Brightwend, such as hosting, text and WhatsApp delivery, payments, and the AI tools that help us word your daily task. They can use your information only to provide their service to us, under contract.
  • The law: if we're legally required to, or to protect someone from serious harm.
  • A new owner: if Brightwend or Agori Labs is ever sold or merged, this policy would continue to apply to your information.

We don't sell your personal information. We don't share it for advertising, and we don't let AI providers train their models on it.

How long we keep it

We keep your information while your account is open. If you delete your account, we delete your information within 30 days. The only exceptions are records we're required to keep by law, such as billing records.

Your choices and rights

  • Change your answers any time in the app.
  • Download a copy of your scrapbook and information.
  • Delete your account in the app, or email [email protected].
  • Stop the daily message, or change the time it arrives.

We give these rights to everyone, whatever state you live in. We'll reply to requests within 30 days.

Security

We encrypt your information in transit and at rest, limit which staff can see it, and sign you in with one-time codes rather than passwords. No system is perfectly secure. If a breach ever affects you, we'll tell you promptly.

Children

Brightwend is for adults. We don't knowingly collect information from anyone under 18.

Changes

If we change this policy in a way that matters, we'll tell you in the app before the change takes effect.

Contact

Agori Labs Inc. · [email protected]

Brightwend / How tasks are made

How tasks are made

Last updated September 22, 2026

In short

  • AI helps us draft ideas. A person approves every one before it can reach anyone.
  • AI is never allowed to make up a place.
  • Every task tells you why it was chosen for you.

1. Ideas are drafted, then reviewed by a person

We use AI to help draft task ideas, like "Find the rose you'd plant if you had room for one more." Each idea goes into a review queue. A person on our team approves, edits or turns down each one. Nothing is published until someone has read it.

2. Places come from our list, never from AI

AI can sound sure about a market that closed years ago. So AI doesn't choose places. Every place in Brightwend comes from a list we keep, with the address, phone number and the details the venue publishes about itself.

3. Matching to you

Each morning we pick one approved task that fits the areas, interests and ways of getting around you told us about, plus how long you said you have. The wording can change slightly to suit you, but only within what our reviewers approved.

4. "Why this one"

Every task comes with a short line explaining the choice, like Gardening · paved paths · Wilmington · morning. If a task doesn't make sense for you, tap "Not today" and tell us why. That's the most useful thing you can do to improve tomorrow's task.

What tasks are meant to be

  • Around half an hour or less, unless you say you have more time
  • Free or close to it
  • Something you can do alone
  • Something worth telling someone about afterwards

If you see a task that seems wrong, unsafe or unkind, tap "Report" or email [email protected]. A person reads every report.

Brightwend / Place information

Place information

Last updated September 22, 2026

Please check before you go. We pass on what each place publishes about itself. We don't visit or inspect places, and we can't promise the details are current. Hours, paths, parking, ramps, restrooms and closures change. If anything matters to you, call the place before you set out. The phone number is on every place card.

Where our place details come from

Every place card shows what the place, or the city, county or state that runs it, says about itself. We always name the source, for example: "The garden describes its paths as packed gravel." We never describe a place as accessible in our own words.

What every place card includes

  • The name and full street address
  • A link that opens the place in Google Maps
  • The place's phone number, where it has one
  • What the place publishes about access, parking and facilities, with the source named
  • An illustration of the place

Your judgment comes first

Every task is optional. You know your body, your day and the weather better than we do. If something doesn't feel right when you get there, it's always fine to turn around. That still counts as getting out.

Spotted something out of date?

Tap "Something's wrong" on the place card, or email [email protected]. We'll check it and update the card for everyone.

Brightwend / Accessibility

Accessibility

Last updated September 22, 2026

Brightwend is built for people of every age and ability, so accessibility is part of the product itself. This page covers how the app and website are built. For the places we suggest, see Place information.

What's built in

  • Three text sizes, chosen in Help, and the whole app follows them. The app also respects your phone's own text-size setting.
  • Hearing mode. Everything spoken is written out, no task depends on sound, and the daily message arrives as a text rather than a call.
  • Large buttons with plenty of space between them.
  • Strong contrast between text and background, in light and dark mode.
  • Screen reader support for VoiceOver and TalkBack, with every button labeled.
  • A back button on every screen, and one decision per screen.
  • Reduced motion. If your phone is set to reduce motion, the app does too.

Our standard

We're working to meet the Web Content Accessibility Guidelines (WCAG) 2.2 at level AA, and we test with older adults, not just with automated tools. Some parts may still fall short. If you find one, we want to hear about it.

Tell us what's hard

Email [email protected] and tell us what you were trying to do. A person will reply within two business days.

Brightwend / Terms

Terms of service

Last updated September 22, 2026 · Between you and Agori Labs Inc.

In short

  • Brightwend suggests things to do. Whether and how you do them is your choice and your responsibility.
  • Place details come from the places themselves. Check before you go.
  • What you write and record stays yours.
  • The Family plan renews yearly. You can cancel any time.

These terms are an agreement between you and Agori Labs Inc. ("we," "us"), which operates Brightwend. By using Brightwend you agree to them. Please also read our Privacy policy.

1. Who can use Brightwend

You must be 18 or older. You're responsible for keeping your phone and sign-in codes to yourself. If you set up Brightwend for someone else, you must have their permission, and the account belongs to them.

2. What Brightwend is, and isn't

Brightwend suggests activities. It is not a medical, care, emergency, transport or safety service, and it doesn't replace advice from your doctor. Every activity is optional. You decide whether an activity suits your health, abilities, the weather and the day, and you take part at your own risk.

3. Place information

Details about places, including access, hours, parking and facilities, come from what those places or their operators publish. We name the source, but we don't inspect places and can't guarantee the details are accurate, complete or current. It's your responsibility to confirm anything that matters to you before you go. We don't own or control the places we suggest and aren't responsible for them. See Place information.

4. The Family plan

  • The Family plan costs $139 a year, plus any applicable tax, and is paid by the family member who sets it up.
  • From time to time we may offer a promotional price, such as a holiday price for the first year. The price shown at checkout is the price you pay. After a promotional first year, the plan renews at the regular price, and we'll remind you before it does.
  • New Family plans start with a 14-day free trial. Unless you cancel before the trial ends, you'll be charged for a year.
  • The plan renews every year. We'll remind you before each renewal.
  • You can cancel any time in the app. Your plan stays active until the end of the year you've paid for.
  • If you cancel within 14 days of a renewal charge, email us and we'll refund it in full.
  • If we ever change the price, we'll tell you at least 30 days before it applies to you.

Gifts

A Brightwend gift is a one-time payment of $139, or the promotional price shown at checkout, for one year of the Family plan for one person, starting when the code is redeemed. Gifts don't renew automatically. Gift codes don't expire and can't be exchanged for cash. If a code hasn't been redeemed, the buyer can get a full refund within 30 days of purchase.

5. Your content

Notes, photos and voice notes you add stay yours. You give us permission to store them, show them to the people you choose to share with, and print them in a year book if you or your family order one. We use them only to provide Brightwend to you. Delete them and that permission ends, except for copies already printed.

6. How to behave

Be kind. Don't use Brightwend to harass, deceive, ask for money, sell things, or contact people who haven't agreed to hear from you. Don't pretend to be someone else, and don't try to break or copy the app. We may remove content or close accounts that break these rules, especially where someone's safety is at risk.

7. Meeting other people

If you turn on connections with other members, use your own judgment. Meet in public places, tell someone where you're going, and never send money to anyone you met through the app. We work to keep the community safe, but we can't vouch for every member. See Safety.

8. Changes and ending

We'll keep improving Brightwend, which means features may change. If we change these terms in a way that matters, we'll tell you in the app first. You can stop using Brightwend and delete your account at any time.

9. Disclaimers and limits

Brightwend is provided "as is." As far as the law allows, we don't make promises about it beyond those in these terms. We are also not responsible for indirect or consequential losses, or for injury or loss arising from activities, places or other people. If we're found responsible for something, our total liability is limited to the greater of what you paid us in the 12 months before the claim or $100. Some places don't allow some of these limits, so they may not all apply to you.

10. Law and disputes

These terms are governed by the laws of the State of Delaware. If there's a problem, please email us first, since most things get sorted out that way. Any disputes will be heard in the state or federal courts located in Delaware.

11. Contact

Agori Labs Inc. · [email protected]

Brightwend / Give as a gift

For the holidays, birthdays, or no reason at all

Give a year of good days.

You can't be there every day, but Brightwend can. It suggests one small, real thing to do each day near them, and you get to hear about it when they're done.

Brightwend
A year of good days.
For Mom · love, MayaBW-7K4Q-2M

Holiday price through December 31, then $139. One payment for a full year of Brightwend Family. It doesn't renew on its own.

How it works

  1. Buy the gift

    We email you a gift card with a code right away. Print it, tuck it in a card, or forward it.

  2. They open it

    On the day, or whenever suits you. The code doesn't expire.

  3. Set it up together

    Five minutes on their phone while you're both there. You'll be in their family circle from day one.

The 30-second version

Sound off by default. Tap for sound.

What the year includes

  • One task a day, picked for what they love and how they get around
  • Your whole family in their circle: brothers, sisters and grandchildren
  • Send them a question as the day's task, like "Who taught you to drive?"
  • Every voice note kept, and a printed year book of what they did and wrote
  • Scheduled outings to do together, with the option of offering a ride

A tip from us: the best time to give it is when you're in the same room. Most families set it up over the holiday visit, so the first task arrives the morning after you leave.

Questions

Will it renew automatically?

No. A gift covers one year and then stops. Near the end we'll ask whether anyone wants to continue. Nobody is charged unless they say yes.

What if they don't have a smartphone?

Brightwend also works in the web browser on a tablet or computer. The daily message can arrive as a text, which works on any mobile phone.

They already use the free version. Can I still give it?

Yes. Redeeming the code upgrades their existing account. Nothing they've saved is lost.

Can I give it to more than one parent?

One gift covers one person, and the rest of the family joins their circle for free. For two parents, buy two gifts.

What if it's not for them?

If the code hasn't been used, we'll refund you in full within 30 days of purchase. Email [email protected].

Where does Brightwend work?

Brightwend works across North Carolina, South Carolina, Georgia and Florida, with places in cities across all four states and more being added. Stay-at-home tasks work anywhere.

Brightwend / About

About Brightwend

A product of Agori Labs Inc.

A good day doesn't need much. Somewhere to go, a reason to go there, and someone to tell about it afterwards.

Brightwend exists because a lot of good days don't happen for want of the first two. Plenty of apps are built to keep you looking at the screen. Brightwend is built to get you out the door, then get out of the way.

The name

Wend is an old English word meaning to go on your way, at your own pace. Bright is how we hope you come home. There's a happy coincidence, too. Eliza Brightwen was a Victorian naturalist who wrote about the everyday wonders she found by paying attention close to home. That's not a bad description of what we're trying to do.

What we believe

  • Getting out beats staying in, but some days staying in is right, and that's fine.
  • Local and specific beats clever and general.
  • Family should cheer, not supervise.
  • Nothing should keep score.

Who we are

Brightwend is built by Agori Labs Inc., a small company. We're starting in North Carolina, South Carolina, Georgia and Florida, and we'd rather do a few places well than many places badly.

Get in touch. We read everything.

Brightwend / Contact

Contact us

A real person answers. Usually within one business day.

Help with the app

Signing in, settings, the Family plan.

[email protected]

Safety and reports

Anything that worries you about a person or message.

[email protected]

Privacy

See, download or delete your information.

[email protected]

Places and accessibility

Something out of date, or hard to use.

[email protected]

Senior centers, churches and communities

If you'd like to bring Brightwend to your members, write to [email protected] with "Community" in the subject.

Company

Agori Labs Inc.